The person skilled in the art according to the UPC: definition and role in assessing inventive step
16 October 2026
On 4 May 2026 (UPC_CFI_552/2025), the Central Division of the Unified Patent Court, sitting in Milan, decided to revoke the European patent EP 3 854 403, owned by the Chinese Academy of Military Medical Sciences (hereinafter AMMS), relating to the use of Remdesivir in the treatment of SARS-CoV-2 infections. The decision, handed down following the […]Greenwashing and new misleading commercial practices: what will change from 27 September 2026 with the transposition of the Empowering Consumers Directive
5 October 2026
From 27 September 2026, businesses communicating sustainability claims to consumers will face a much stricter regulatory framework. With the transposition of Directive (EU) 2024/825 via Legislative Decree No. 30/2026, European and national legislators have in fact decided to raise the bar significantly in the fight against greenwashing, introducing new rules designed to have a direct […]When a Fragrance Becomes Identity: Creativity and Intellectual Property in the Beauty Industry – Serena Tavolaro in conversation with Simone Lo Bue, Perfumer
30 September 2026
The Milano Beauty Week, which has just come to an end, has once again placed the spotlight on a sector where research, innovation, technical expertise, creativity and entrepreneurial skills come together, giving rise to products in which tangible and intangible value are increasingly closely interconnected. From 16 to 20 September, Milan hosted a new edition […]Technical functionality, secondary meaning and the protectability of 3D shape trademarks
25 September 2026
In its judgment of July 30th 2026, the Court of Rome revisited one of the most debated issues in trademark law, namely whether the shape of packaging characterized by a pronounced technical function may be protected as a 3D shape trademark. The case concerned a well-known dual-compartment yogurt cup. The decision is noteworthy for the […]



