Greenwashing and new misleading commercial practices: what will change from 27 September 2026 with the transposition of the Empowering Consumers Directive
5 October 2026
From 27 September 2026, businesses communicating sustainability claims to consumers will face a much stricter regulatory framework. With the transposition of Directive (EU) 2024/825 via Legislative Decree No. 30/2026, European and national legislators have in fact decided to raise the bar significantly in the fight against greenwashing, introducing new rules designed to have a direct […]
When a Fragrance Becomes Identity: Creativity and Intellectual Property in the Beauty Industry – Serena Tavolaro in conversation with Simone Lo Bue, Perfumer
30 September 2026
The Milano Beauty Week, which has just come to an end, has once again placed the spotlight on a sector where research, innovation, technical expertise, creativity and entrepreneurial skills come together, giving rise to products in which tangible and intangible value are increasingly closely interconnected. From 16 to 20 September, Milan hosted a new edition […]Technical functionality, secondary meaning and the protectability of 3D shape trademarks
25 September 2026
In its judgment of July 30th 2026, the Court of Rome revisited one of the most debated issues in trademark law, namely whether the shape of packaging characterized by a pronounced technical function may be protected as a 3D shape trademark. The case concerned a well-known dual-compartment yogurt cup. The decision is noteworthy for the […]Geographical Indications for Craft and Industrial Products: A New European Intellectual Property Right?
30 July 2026
With the entry into force of Italian Legislative Decree No. 51 of 2 April 2026, implementing Regulation (EU) 2023/2411, the European Intellectual Property system has been enriched by a new form of protection that is expected to have a significant impact on the enhancement and promotion of regionally rooted manufacturing excellence. For the first time, […]
