Ambush Marketing at the Milano–Cortina 2026 Winter Olympic Games: Intellectual Property Profiles, Risks and Protection
15 January 2026
With the approach of the Milano–Cortina 2026 Olympic and Paralympic Winter Games, the issue of ambush marketing becomes particularly significant, as it brings into focus the interaction between law, communication and market dynamics in a context of exceptionally high visibility. Ambush marketing generally refers to situations in which a brand attempts to create a perceived […]
