When a Fragrance Becomes Identity: Creativity and Intellectual Property in the Beauty Industry – Serena Tavolaro in conversation with Simone Lo Bue, Perfumer
30 September 2026
The Milano Beauty Week, which has just come to an end, has once again placed the spotlight on a sector where research, innovation, technical expertise, creativity and entrepreneurial skills come together, giving rise to products in which tangible and intangible value are increasingly closely interconnected. From 16 to 20 September, Milan hosted a new edition […]
