Upcycling and trademark protection in China: the Louis Vuitton case between product transformation and the exhaustion doctrine
27 February 2026
In the luxury sector, the growing spread of circular economy models and upcycling practices raises complex questions regarding the relationship between sustainability and trademark protection. The reuse of second-hand products responds to an increasingly environmentally conscious demand; however, where reworked goods continue to display the original distinctive signs, the issue arises as to whether such […]
