Fashion, Commercial Communication, and Legal Risks: ESG, Greenwashing, and Industrial Property
18 September 2025
In the fashion industry, sustainability and ESG (Environmental, Social, Governance) values are strategic branding levers. However, their use in commercial communication entails significant legal risks. Misleading statements may amount to deceptive advertising, unfair competition, and antitrust infringements, pursuant to Article 21 of the Italian Consumer Code (Legislative Decree No. 206/2005) and Directive 2005/29/EC on unfair […]
