Greenwashing and new misleading commercial practices: what will change from 27 September 2026 with the transposition of the Empowering Consumers Directive
5 October 2026
From 27 September 2026, businesses communicating sustainability claims to consumers will face a much stricter regulatory framework. With the transposition of Directive (EU) 2024/825 via Legislative Decree No. 30/2026, European and national legislators have in fact decided to raise the bar significantly in the fight against greenwashing, introducing new rules designed to have a direct […]
Fashion, Commercial Communication, and Legal Risks: ESG, Greenwashing, and Industrial Property
18 September 2025
In the fashion industry, sustainability and ESG (Environmental, Social, Governance) values are strategic branding levers. However, their use in commercial communication entails significant legal risks. Misleading statements may amount to deceptive advertising, unfair competition, and antitrust infringements, pursuant to Article 21 of the Italian Consumer Code (Legislative Decree No. 206/2005) and Directive 2005/29/EC on unfair […]