The Legal Protection of Fashion Shows under Intellectual Property Law
6 October 2025
The fashion industry remains strongly centred on the event of the runway show. The recent Milan Fashion Week, with its ability to attract international attention over a short period of time, confirms that fashion shows represent a privileged moment for the presentation of collections and for the overall expression of creativity. However, what happens after […]
Fashion, Commercial Communication, and Legal Risks: ESG, Greenwashing, and Industrial Property
18 September 2025
In the fashion industry, sustainability and ESG (Environmental, Social, Governance) values are strategic branding levers. However, their use in commercial communication entails significant legal risks. Misleading statements may amount to deceptive advertising, unfair competition, and antitrust infringements, pursuant to Article 21 of the Italian Consumer Code (Legislative Decree No. 206/2005) and Directive 2005/29/EC on unfair […]Upcycling in fashion: sustainable creativity at the edge of Intellectual Property
17 September 2025
Upcycling – commonly understood as the creative transformation of pre-existing goods into products of greater value or with an extended life cycle, without resorting to industrial deconstruction – raises complex questions under intellectual property law. Two recent decisions – one from the Tribunal Judiciaire de Paris and the other from the High Court of Singapore […]