Co-Branding and Fashion Law: Strategic Brand Management and the Protection of IP Assets
17 June 2026
Serena Tavolaro in Conversation with Massimiliano Giulini, General Counsel and Managing Director of La Martina Europe In recent years, co-branding has emerged as one of the most effective strategic tools for enhancing brand value, not only in the fashion industry but also across the lifestyle, design, hospitality and consumer sectors. Brand collaborations are no longer […]
When Design conquers space: IP protection beyond the product
27 May 2026
Design today is no longer limited to objects: it creates spaces, identities and experiences. It is precisely this evolution — from product to concept — that is reshaping the boundaries of intellectual property protection. This transformation cuts across fashion, furniture, retail and hospitality, reflecting a deeper shift in the way value is created in contemporary […]Plastic design vs. luxury: the Court of Bologna confirms copyright infringement but limits the scope of registered design and shape-trademark counterfeiting
12 March 2026
The ruling of the Specialized Business Section of the Court of Bologna (R.G. 10791/2023, Chamber Order of 17 December 2025, Presiding Judge Guernelli, Reporting Judge Dioguardi) offers an important opportunity to reflect on the protection of design in the jewelry sector. In this field, the shape of the product often constitutes the primary factor of […]