Co-Branding and Fashion Law: Strategic Brand Management and the Protection of IP Assets
17 June 2026
Serena Tavolaro in Conversation with Massimiliano Giulini, General Counsel and Managing Director of La Martina Europe In recent years, co-branding has emerged as one of the most effective strategic tools for enhancing brand value, not only in the fashion industry but also across the lifestyle, design, hospitality and consumer sectors. Brand collaborations are no longer […]
