Technical functionality, secondary meaning and the protectability of 3D shape trademarks
25 September 2026
In its judgment of July 30th 2026, the Court of Rome revisited one of the most debated issues in trademark law, namely whether the shape of packaging characterized by a pronounced technical function may be protected as a 3D shape trademark. The case concerned a well-known dual-compartment yogurt cup. The decision is noteworthy for the […]
